Product Branding & Marketing
 

kinkycurlyyaki

Building an identity for a textured hair extension brand

 
 

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the work

We worked with KinkyCurlyYaki to redefine their brand and create a complete visual identity system for its plan to grow into new product offerings, offline events, and strategic partnerships. We started with brand strategy (vision, purpose, positioning), developed an identity system (logo, color, type, photography, layout), and capped it off with a 50-page Guidelines Book to keep the brand consistently beautiful.

 
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the logistics

Brand Strategy | Visual Identity | Brand Voice | Guidelines Book | Print Design | Art Direction

 

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But wait, there's more...