To elevate and re-energize the Rue107 brand, we modernized the existing visual identity and expanded the vibrant color palette. We also developed designs for packaging and print materials and created prototypes to test the elements before they went into production. Digitally, we built email marketing and social media templates. To bring it all together, we created an brand book to tell the brand's story and guidelines to create a consistent image in the market.
Visual Identity | Brand Guidelines Book | Digital & Print Design | Art Direction | Email Marketing