Product Branding & Marketing

essence magazine

Celebrating Black Girl Magic during New York Fashion Week




the work

For two consecutive years, we worked with Essence (through our friends at The Visionary Group) on the strategy, creative direction, and print collateral for their Street Style Block Party and Awards Dinner—an outdoor festival and VIP dinner celebrating the best in style, art, and culture for Black women. From large scale photo backdrops to 3-dimensional directional signage, we made sure the Essence brand was consistent amongst a crowd of thousands.  

Essence Case_2.png

the logistics

Experiential Strategy | Art Direction | Signage | Partnerships




But wait, there's more...